Getting people to agree with you at work is not about personality or authority. It comes down to how well you understand what matters to the other person and how clearly you connect your proposal to that. This course works through the practical mechanics of persuasion in professional settings.
Structure and argument
Many persuasive failures are structural — the right information presented in the wrong order. You will learn several frameworks for building arguments, including when to lead with the conclusion and when to build up to it. Short writing and speaking exercises reinforce each framework before you move on.
Audience analysis
What convinces a finance director is not what convinces an operations manager. You will practise mapping your audience before preparing any communication — identifying their priorities, concerns, and likely objections. This shifts preparation from rehearsing what you want to say toward anticipating what they need to hear.
Handling objections and resistance
Objections are not obstacles — they are information. You will work through techniques for responding to pushback without becoming defensive or abandoning your position. The goal is to stay in the conversation long enough to find genuine common ground.
- Five live online sessions
- Written persuasion assignments with instructor feedback
- Peer review component built into the programme
- Suitable for individual enrolment or team bookings